White Papers
Collaborative White Papers provide executives with in-depth analysis and insight on current business and technology trends. Topics focus on maximizing the return on IT investments and aligning IT initiatives with business goals and objectives. Collaborative subject matter experts offer practical advice and helpful guidelines based on extensive, real-world experience.
The "C" in Business Optimization
By Marilyn Martin and Geoff Balmes
In this white paper we answer the question, “Why do your business improvement initiatives sit on a shelf, not adopted?” and we offer a strategy for mitigating the risk of failure for these initiatives.
The intended audience for this paper is C-class executives who represent buyers of business transformation services, and mid-level management who represent the implementers of business improvement initiatives.
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